Supply Chain Service Platform
Service Hotline：
+86 0592-3999111
SERVICE
服务项目
Lazada, shopee and independent stations, Southeast Asia Logistics System Plannin
Source:Author:Newstime: 2022-05-16 21:12:52views
As one of the regions close to China, Southeast Asia has some natural advantages in cross-border e-commerce, such as faster logistics and lower cross-border costs compared with Europe and the United States. So, how should the seller choose and optimize the logistics planning in the face of Southeast Asia e-commerce platform and independent station? This article will share some practical suggestions and interpretations.
Southeast Asia e-commerce platform and rules
Understanding the platform rules mainly refers to understanding the two e-commerce platforms covering six Southeast Asian countries - lazada and shopee. There are six countries in Southeast Asia, namely Vietnam, Thailand, Malaysia, the Philippines, Indonesia and Singapore. Their e-commerce coverage has a high degree of overlap. There are mainly two platforms, lazada and shopee. Of course, shopee is also expanding its market coverage, entering Taiwan and starting to develop the South American market this year. This paper focuses on the six countries in Southeast Asia, and focuses on Thailand. Lazada and shopee are divided into two different store formats in the Southeast Asian market, one is a cross-border store and the other is a local store. Local stores are divided into batch preparation and overseas warehouse.
Logistics mode of cross-border stores
In the use of cross-border stores, the initial comprehensive ability requirements for sellers are not as high as local stores, as long as there are company registered stores. The logistics system of cross-border stores is divided into two types: one is small package direct mail with easy to use and low threshold, and the other is official warehouse with high logistics cost to participate in distribution.
Small package direct mail: most domestic sellers who try cross-border e-commerce in Southeast Asia for the first time will choose the way of small package direct mail. As long as we register cross-border stores on the platform through domestic company entities, such as lazada or shopee platform, register and open sites in six countries simultaneously, that is to say, a domestic company entity can face the E-commerce markets of six Southeast Asian countries at the same time. If there are orders in these six sites, the seller only needs to pack the goods in China, and the two platforms officially provide cross-border small package direct mail logistics. Lazada and shopee each have a unified domestic warehouse, so the seller only needs to pack the goods and send the package to the domestic receiving address provided by the platform. Every day, the platform will gather the orders generated by all cross-border sellers, and the platform will carry the cross-border trunk flow between countries. After the packages arrive overseas and locally, the platform will re sort the packages, and then the platform will cooperate with the local express company to complete the final delivery of the express. The direct mail process of small packages in cross-border stores is a logistics method with the lowest threshold at present.
Official warehouse distribution: another way of cross-border Stores - distribution participated by official warehouses, which is a unique logistics mode of cross-border e-commerce combined with official overseas warehouses. Taking lazada platform as an example, the seller can prepare goods in batches to the warehouse provided by the official platform in the destination country through lazada's official logistics platform FBL. After the seller generates an order, the platform can directly sort and package the goods prepared in the official warehouse, send one piece on behalf of others and return the money. The biggest advantage of official warehouse is that it can help sellers deliver goods in batches and dilute the logistics cost of each commodity. But there are also problems. When doing cross-border e-commerce in Southeast Asia, most sellers will basically layout lazada and shopee platforms at the same time. If only lazada's official warehouse is used for goods preparation, it may not be able to cover the delivery demand of shopee platform. Because the two platforms have their own official warehouses, the seller should prepare two inventories of goods, one in lazada's official warehouse and the other in shopee's official warehouse. Then the seller's inventory management, capital precipitation and capital investment in goods preparation may double, and the management cost and management efficiency will change accordingly.
Logistics mode of local stores
Let's look at another store format of lazada and shopee in the Southeast Asian market - local stores. As the name suggests, local stores are stores opened by local people or local companies. For locals and local companies, the platform official will default that the seller's goods are local, so the local goods naturally do not need to be provided by the platform with the so-called cross-border trunk logistics between countries. The platform defaults to the local seller's own delivery, so it only needs to provide the seller with local tail express. In this kind of logistics mode, the platform will directly issue the local express order number to the seller according to the order, and the seller will paste the face order on the package. At the agreed time and place, the local express agent will pick up the pieces from the door, pick up the seller's package and complete the final distribution. Because the platform is not responsible for the storage of goods and cross international distribution, the process before the final distribution needs to be completed by the seller. In short, once the seller chooses to open a local store, it must consider planning and establishing a complete logistics system. This needs to cover the seller's selection, procurement, domestic storage and domestic delivery. In addition, it also needs to plan the trunk logistics from home to overseas, as well as the overseas warehouse and the whole link of one consignment. The above is the biggest difference between the logistics system of cross-border stores and that of local stores.
Local stores cost less
The cross-border store platform can help sellers deal with most of the work that local stores need to deal with by themselves, but the problem of cross-border stores is that if the seller is a small package direct mail, it needs to spend a lot of costs on the trunk logistics of a single small package. Taking Thailand land transportation as an example, the cross-border logistics cost of one kilogram of parcel is about 100, which is about 19 to 20 yuan according to the current exchange rate. The complete logistics cost also needs to add domestic expenses. Domestic sellers need to deliver goods to the domestic official collection warehouses of the two platforms, and also be responsible for the packaging and delivery of goods in the cooperative warehouse. In addition, the express cost of overseas and local delivery, some including mail, some not including mail, and the freight of goods not including mail shall be borne by the customer, while the Seller shall bear the freight of goods including mail. The total logistics cost is accumulated. It takes about 26 or 7 yuan for a small package of a cross-border store to be transported by land from China to Bangkok, Thailand. If the unit price of a single customer is calculated according to the cost of 50 to 100 yuan, the logistics cost accounts for almost 20% to 30%, which is the logistics disadvantage of small package direct mail in cross-border stores. Using the official warehouse for delivery will be slightly lower. The seller will deliver goods in batches, and the unit cost will naturally be correspondingly low. However, the seller cannot use lazada inventory to cover the orders on shopee platform. Moreover, the efficiency of official warehouses in handling goods warehousing, return and replacement and delivery, that is, the core service capability indicators of overseas warehouses, is slower than that of some excellent third-party warehouses. For example, businesses often involve a time standard, that is, how long it takes for the goods to be put on the shelves after they arrive overseas. This number will be relatively slow in the official warehouse, which may take several days. Generally, the third-party overseas warehouse with normal service can be put on the shelves within 48 hours. However, these problems do not exist in local stores. Local stores can not only use the overseas warehouse of third-party service providers, one warehouse and one inventory to solve the problem of preparing goods on two platforms at the same time, but also use the large-scale economic advantage of batch delivery to dilute the logistics cost of single goods. Still take the land transportation in Thailand as an example. The average unit cost of ordinary goods is more than 1000 yuan per cubic meter. If it is calculated as 400 kg per cubic meter, the average unit cost per kilogram is 2.50 yuan. If it is calculated as 300 kg per cubic meter, the average unit cost per kilogram is 3.30 yuan. The logistics cost of local stores is about 16 yuan per kilogram lower than that of small package direct mail. Of course, there are additional storage and order processing costs overseas, but for large-scale businesses, this cost is inevitable.
Logistics system structure of local stores
Understand the platform rules and logistics system of a complete Southeast Asian e-commerce platform. Next, we need to further understand the logistics structure and system of local stores and the logistics planning methods of mature sellers. First of all, after completing the necessary selection, procurement, preparation and operation in China, it comes to the step of export. There are two ways in domestic policy to support bulk preparation overseas. One is the formal large-scale trade mode, that is, normal ordinary trade. It is necessary to prepare commodities and goods, prepare necessary import and export materials, purchase documents, input invoices and basic materials for declaration, complete export declaration and apply for tax rebate, so as to send normal logistics overseas. When the goods arrive overseas, the local import customs clearance needs to be completed. At this time, under the big trade mode, it is necessary to have local importers to complete the whole agreement. After the logistics is completed, the delivery and collection of the whole fund shall be completed. For e-commerce, there is another mode of goods preparation, such as 9710 and 9810 declaration, which are specially provided by national policies and provide policy support for cross-border e-commerce trade. You can use this way to complete formal export or apply for tax rebate. The technical links here will not be repeated. After completing the export formalities, you can start the formal delivery. Taking Thailand as an example, it is divided into sea transportation and land transportation. Different transportation modes should be planned when building the logistics system. What are their respective advantages and disadvantages? Land transportation has high timeliness. Take the domestic logistics trunk line of Guangzhou shipping and Bangkok receiving as an example. The common route is from Guangzhou, through Guangxi, through Vietnam, into Laos, finally to Thailand, and finally to Bangkok in Thailand, where customs clearance and distribution are completed. However, the cost of land transportation is slightly higher than that of sea transportation. As mentioned above, the general trade goods are about more than 1000 yuan, and the price in the market will fluctuate from time to time. The cost may be different in different periods. Land transportation has high timeliness and high cost, so many businesses pursuing turnover rate and payment collection rate will give priority to land transportation. Land transportation is fast for 5 days and slow for 7 or 8 days. Generally speaking, local distribution in Bangkok can be completed in 6 or 7 days. After the goods are prepared and delivered in China, it takes only 6 or 7 days from Guangzhou to Bangkok, plus 1 or 2 days for local shelves in Bangkok and 2 days for consumers to receive the goods after the order is issued, the whole link will take about 10 days. In other words, a closed-loop logistics of the transaction can be completed in about 10 days to realize payment collection. For cross-border e-commerce, the land transportation turnover efficiency from Guangzhou to Bangkok is very high. Looking around the world, it is difficult to find a market with such high collection efficiency. But in the process of land transportation, overseas warehouse is a very important link. In particular, sellers of large quantities of goods must send the goods to the overseas warehouse first. Without the support of the overseas warehouse, they cannot split the goods locally, sort, pack and deliver the goods. With the support of overseas warehouse, it can run through the whole link well. In terms of maritime transportation, the timeliness of maritime transportation in Thailand is much lower than that of land transportation, but at the same time, the cost is also much lower. Generally speaking, it takes about 20 days to ship to Thailand. Because the speed of sea transportation depends on the shipping schedule, it is not as fast as land transportation. However, the shipping cost is very low, so for some sellers, if they can tolerate a turnover period of about one month and the commodity itself has no particularly strict requirements on the time cycle, they can use shipping; However, if the goods have seasonal or timeliness requirements, such as cosmetics, food or fashion products, it is best to use land transportation. The shipping cost of ordinary goods from China to Thailand is basically about 700-800 yuan per cubic meter, 30% - 40% lower than that of land transportation. In a word, when the category selection, procurement and preparation have been completed in China, and there is a clear plan for the capital and payment collection cycle, the seller can choose the trunk logistics scheme according to their own needs.
Independent station in Southeast Asia
First of all, we need to know that there are some differences between independent stations and local stations of platform e-commerce. Independent stations rely on social media and search engine drainage rather than platform drainage. The advantage of independent station is that the seller can buy traffic and advertise independently. In addition, there is no fierce competition and price comparison in independent station, so the pricing is relatively independent. As long as the order can be reached, you can get the profit scale you want. The disadvantage is that you must plan the whole logistics link yourself. Compared with the local stores of the platform, the independent station requires the seller to arrange the final express delivery and payment collection. Therefore, in the logistics of independent stations, the preliminary work is basically the same, but there is a difference between overseas warehouse and final delivery. As online payment in the regional market of Southeast Asia has not been fully popularized, many customers choose cash on delivery (COD) when they place an order, and express companies collect the payment, which is the mode adopted by most businesses. Therefore, for independent stations, after the goods arrive at the overseas warehouse, the overseas warehouse needs to help the seller select or connect to a good tail logistics service provider. Tail logistics service providers should ensure that they provide service guarantee in the process of collecting payment for goods. The seller's payment collection ability includes good payment collection cycle and acceptable service fee rate of cash on delivery. Generally speaking, the rate of about 3% is common, but service providers with better local resources can talk about lower rates. Thailand's e-commerce platform still accounts for more than 600000 orders per day, of which Thailand's e-commerce platform still accounts for about 500000% - 600000 orders per day. It can be seen that independent stations account for a significant proportion in the regional market of Thailand or the whole Southeast Asia.
What should we pay attention to when choosing cross-border logistics?
Three main points need to be paid attention to - the safety, timeliness and accounting period of goods. First of all, whether the goods are safe represents whether the seller's service ability is reliable, including the seller's after-sales service, the way and attitude to deal with the goods damage, and whether the goods can be delivered to the destination intact within the agreed time. These are very important. In the process of cross-border logistics, accidents caused by some force majeure factors often occur, such as bumps on the road, damage to goods during shipping, and some human factors, such as theft or inexplicable shortage of goods during customs clearance. According to the rules of the industry, if the goods are lost or damaged due to inadequate service, the amount of compensation will not exceed three times the logistics freight. For example, the logistics freight of one piece of goods is 1000 yuan. If there is goods damage, the seller will be compensated for no more than 3000 yuan. If the goods damage occurs in the local tail logistics, such as the loss of parts in the local distribution process after the platform issues the order, you need to appeal to the platform, because the tail logistics is controlled by the platform. The second is timeliness. Taking land transportation in Thailand as an example, some suppliers' logistics parties can complete it in 6 or 7 days, while others need 10 days. The last is the accounting period. Some are paid before delivery, some are settled weekly, some are settled monthly, and some are credit granting methods. The seller can choose according to his own financial status.
Return logistics of cross-border E-commerce
Overseas order returns can be divided into two types. One is due delivery failure called cash on delivery, that is, rejection. The vast majority of overseas orders are paid on delivery. Therefore, when the courier holds the order and finds the receiving customer, it is deemed as a failure of delivery if it is rejected, there is no such person or the consignee can not be contacted. The express company will return the package in the same way, but still need to pay the express fee. For overseas warehouses, they will open the package and check whether there is any problem. Under normal circumstances, the package will be returned in the same way, so that the seller can sell it again. Another kind of return is the consumer's active refund. For example, it has been signed and the money has been paid. After opening, it is found that it is not satisfied, or the goods are not on the right board and other problems. In this case, similar to the domestic process, consumers should initiate the return on the platform, and then take the initiative to contact the express to pick up the parts, or deliver the goods to the designated address of the return, and the overseas warehouse receives it
CONTACT US
+86 0592-3999111
Unit 01, 23rd floor, huangda building, 28 houdaixi Road, Siming District, Xiamen
TEL： +86 0592-3999111
FAX： +86 0592-3999111
Keep Improving And Integrity-based
-
Wechat QR Code
